One moment...


Latest Article


Personalizing Messaging to Persuade

Change Persuade to Manipulate.

The number of studies reporting on the efficacy of personalizing grows.

KEY POINTS

  • A new study reports differences in the persuasive power of organ donation messaging.
  • Changing one's stated intention is one thing; changing actual behavior is another.
  • Personalizing messages with publicly available personal information raises ethical questions.

READ MORE >>>>




Coleford

Innovation Business Centre,
Mile End Rd,
Coleford,
GL16 7QD

Lydney

Claremont House
High Street
Lydney
GL15 5DX

Professional

graphic with text the national counselling society
graphic with text professional standards authority accredited register
graphic wit text mncs accredited registrant

Lydney

Coleford